Acquisition Manager

Vacancies Ref: VAC-11284 Marketing Bulgaria

One of our exciting clients is looking for an experienced Acquisition Manager to join our client’s team at a leading Crypto-based Casino and Sports betting company. This role is ideal for someone with a strong background in performance marketing and a deep understanding of product functionality, customer journeys, and experience within the iGaming industry.

Responsibilities:

  • Develop and implement digital acquisition strategies for key markets in the Crypto-based Casino
  • Seek and onboard new affiliates
  • Strategize, track, and assess campaigns in conjunction with Affiliates, SEM, SEO, PPC, and Social Managers.
  • Fine-tune campaigns in accordance with KPIs, collaborating with product and analytics teams to scrutinise player behaviour.
  • Supervise the development of acquisition promotional materials, ensuring strict adherence to brand guidelines.
  • Effectively manage the marketing budget, encompassing forecasting, ROI tracking, and comprehensive reporting on critical KPIs.
  • Establish and monitor performance targets, generating associated reports for comprehensive insights.

Qualifications and skills:

  • 3+ years of experience in the Casino industry, specifically in Acquisition marketing roles.
  • Demonstrated a history of formulating and implementing effective marketing strategies and campaigns with a history of success.
  • Passionate about and well-versed in iGaming products, with a specific focus on Crypto-based Casino and Sports Betting.
  • Outstanding communication skills across verbal, written, and presentational mediums.
  • Adept at cultivating robust collaborative relationships with internal teams and external partners.
  • Meticulous attention to detail and organizational proficiency, capable of effectively managing workloads without compromising quality.

Interested? Get in touch!

Rositsa Velikova

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