Business / Marketing Analyst

Vacancies Ref: VAC-10919 Analytics & Intelligence, Marketing Bulgaria

We are looking for a Business Analyst who will know that true progress is made at the intersection of business and tech, and as an iGaming business analyst, you’ll be highly skilled in both.

Key Responsibilities:
• Carry out market research to identify opportunities for the product optimization.
• Work with Acquisition, Marketing and Product to further develop the product segmentation, profiling and targeting capability.
• Managing the tasks, related to the Database maintenance, monitoring, development and operational support
• Provide actionable overall market and customer insights to address key strategic questions.
• Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.
• Analyze external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools.
• Evaluate customers’ online behaviour and provide insights and recommendations for further enhancements to the clients experience.
• Create PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.

Requirements:
• 3+ years of experience with business process analysis, user requirements development and documentation
• 3+ years of experience with change management to prepare organization for new and updated products preferably in iGaming / betting industry

Interested? Get in touch!

Rositsa Velikova

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