Are you an experienced Casino Manager with strong knowledge of online Casino products? This is an opportunity to become part of a diverse team with strong drive, commitment and a great team spirit!
Ideally, the candidate will be educated to a degree level.
The right person will optimise creative and message within digital channels through adopting a test and learn approach, and collate competitor activity for regular distribution to trading, product and marketing teams.
Experience:
2+ years experience in online Casino marketing. Gaming sector experience is a must.
Skills:
• Have a passion for Casinos and understand it;
• Have extensive commercial experience in a similar digital marketing position;
• Have excellent English oral and written communication skills;
• Have strong planning and organizational skills;
• Be self-motivated, have the ability to work under pressure and on own initiative;
• Have strong attention to detail;
• Have high energy, drive and a sense of fun;
• HTML skills will be appreciated for this position
Key Responsibilities:
• Plan and co-ordinate Casino marketing campaign;
• Preparing month to month schedule of emailing, SMS campaigns and other acquisition/ retention activities for Casino products;
• Developing, preparing, executing and optimizing regular attractive and cost effective operations to maximize players’ activity on Casino products;
• Conducting regular competitor operational and marketing analysis;
• Working with the Head of Casino to make a better product for Casino;
• Working with the customer service department to take care of the VIP Players;
• The candidate will work with the customer intelligence team to develop insight that will help the marketing, product and customer support;
• Manage a 7-day week display schedule across multiple betting channels;
• Define marketing strategy for CRM and retention activity i.e. keep active customers active;
• Constantly evaluate the campaigns you are running in order to improve efficiency and ROI;
• Manage the banners, game positioning, and overall promotions visibility;
• Create marketing concepts and execute effective marketing campaigns to enhance the customer experience, maximize activity, to generate return on investment and increase customer lifetime value
Get in touch!
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Anthony Hennessy
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