Marketing Manager (iGaming Dutch Market)

Exacta Solutions is recruiting a Marketing Manager for the Dutch iGaming market, a key role reporting to the Regional Director.

This position involves leading all marketing initiatives, crafting growth-oriented strategies, and driving profitability across multiple channels. It’s an opportunity for an experienced in the iGaming industry marketing leader or a professional ready to step up into a senior role.

Key Responsibilities:

• Take charge of digital marketing channels such as PPC, SEO, Programmatic, Affiliates, CRM, and Social Media (both Paid and Organic).
• Manage budgets to ensure growth, profitability, and strong ROI.
• Develop and execute a tailored marketing strategy for the Netherlands.
• Plan and optimize acquisition campaigns for sportsbook and casino, ensuring effective bonus management and ROI.
• Oversee external agencies for key areas like SEO, Programmatic, CRM, and Social Media.
• Foster partnerships, nurturing current relationships and exploring new opportunities.
• Collaborate with teams across Product, Operations, Marketing, and Data to enhance the customer experience.
• Ensure compliance with Dutch gambling regulations while promoting responsible advertising.

Requirements:

• Minimum 5 years in the online gambling industry with expertise in customer acquisition, retention, and brand strategy.
• A balance of commercial acumen and analytical thinking, combining data-driven insights with creative marketing approaches.
• Experience managing the customer journey from awareness to advocacy while being hands-on when required.
• Strong understanding of the Dutch online gambling market is advantageous.
• Fluent in English (Dutch proficiency is a bonus).
• Collaborative, passionate, and an excellent communicator, capable of building trust across teams and stakeholders.