Senior SEO Manager

We are looking for a Senior level SEO Manager with strong background in the iGaming industry to join our clients team in Sofia.

Main Responsibilities:

• Design and implement a detailed SEO strategy aimed at key markets, with a focus on boosting customer acquisition and engagement.
• Develop and lead campaigns targeting high-intent customers, optimizing organic channels to increase player registrations.
• Conduct in-depth keyword research, selecting and prioritizing terms aligned with customer acquisition objectives, emphasizing the intent behind search behaviors within the iGaming sector.
• Work closely with the content team to ensure website content is not only engaging but also optimized for search engines and resonates with the intended audience.
• Supervise the optimization of site structure, performance, mobile usability, and other technical factors that influence search rankings and the user experience.
• Modify SEO strategies to align with regional search behaviors, languages, and market preferences in key locations.
• Create and implement effective link-building strategies to enhance domain authority and organic visibility.
• Track and analyze SEO performance metrics using tools such as Google Analytics, Ahrefs, and SEMrush. Adapt strategies based on collected insights.
• Continuously monitor competitors’ SEO strategies and look for opportunities to outperform them.
• Ensure all SEO initiatives comply with local regulations, particularly in the online gaming and sports betting sectors in relevant markets.

Required Qualifications and Experience:

• A minimum of 2 years of proven experience in leading and driving SEO teams, particularly focused on customer acquisition and growth in iGaming.
• Demonstrated success in creating and executing SEO strategies across diverse markets, including Asia, Africa, and .COM regions.
• Advanced knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, and Ahrefs.
• Familiarity with regional search behaviors, cultural differences, and multilingual SEO best practices.
• Expertise in technical SEO, including optimizing site performance, schemamarkup, and managing crawl issues.
• A successful track record of driving measurable growth in organic traffic