iGaming Marketing Manager

We are looking for an experienced, commercially focused, and results-driven Marketing Manager to join our client’s growing iGaming operations in Mexico.

The successful candidate will play an important role in developing and executing digital marketing strategies, with a strong focus on player acquisition through mobile and social media campaigns.

This position is ideal for someone with hands-on experience in iGaming marketing, a strong understanding of the Mexican market, and the ability to manage performance-driven campaigns that generate registrations and first-time deposits.

Key Responsibilities

Digital Marketing & Player Acquisition

• Plan, launch, and optimise digital marketing campaigns targeting the Mexican iGaming market.
• Manage player acquisition campaigns across platforms including Facebook, Instagram, TikTok, and WhatsApp.
• Develop mobile-focused marketing strategies to drive player registrations and first-time deposits.
• Identify opportunities to improve campaign reach, engagement, and customer acquisition.
• Adapt marketing activities to suit local market trends and player preferences.

Campaign Management & Performance Analysis

• Monitor and evaluate campaign performance across relevant digital channels.
• Track key performance indicators, including cost per acquisition (CPA), conversion rates, and return on advertising spend (ROAS).
• Optimise marketing campaigns to improve acquisition efficiency and overall performance.
• Analyse player acquisition journeys, from initial engagement through to registration and first deposit.

Content & Marketing Collaboration

• Collaborate with creative teams to develop engaging marketing content tailored to Mexican audiences.
• Ensure marketing campaigns are aligned with local customer preferences and digital behaviours.
• Work closely with CRM, retention, and commercial teams to improve the overall player journey.
• Support the development of marketing initiatives as the business expands its operations in Mexico.

Requirements

• Previous experience in digital or mobile marketing within the iGaming industry, particularly online casino and/or sports betting.
• Proven experience managing player acquisition campaigns targeting the Mexican market.
• Hands-on experience with digital advertising platforms, including Meta Ads (Facebook and Instagram), TikTok Ads, and WhatsApp marketing.
• Strong understanding of mobile marketing strategies and player acquisition funnels.
• Experience analysing campaign performance using metrics such as CPA, conversion rates, and ROAS.
• Good understanding of Mexican player behaviour, local content preferences, and the wider Latin American market.
• Ability to develop and optimise campaigns focused on registrations and first-time deposits.
• Strong analytical, organisational, and problem-solving skills.
• Excellent communication skills and the ability to collaborate with cross-functional teams.
• Fluency in Spanish and a good working level of English.
• Comfortable working in a fast-paced and developing business environment.

If you are an experienced iGaming marketing professional with a strong understanding of the Mexican market and a proven background in digital player acquisition, we would love to hear from you.

Apply today to learn more about this opportunity and take the next step in your iGaming career.